In 1953, G-E hired George Nelson as a consultant for their Kitchen Equipment Designers. Nelson designed two products for them - a Mechanical Storage Unit, that raised shelves to accessible heights, and a wall mounted refrigerator. The wall mounted refrigerator was extremely heavy - kitchen walls needed to be reinforced before it could be installed.
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Although I'm fascinated with this design for many reasons, while looking at the vintage advertisements, I found that when companies such as G-E released a new line, they ran advertisements for the entire line. Rather than each store running their own ad, they were all listed at the bottom of the G-E advertisement.
Most of the advertisements ran in Life Magazine in 1955 & 1956. Local newspaper advertisements [Central Pennsylvania] often mentioned them, but did not show them.
Prices for a floor sample in 1959. Original price was listed as $589.95
In addition to being extremely heavy and requiring kitchen walls to be reinforced for installation, they were also very expensive. The above 1959 advertisement lists the regular price as $589.95 - or roughly $6,000 in 2023.
More photos & advertisements:
